A tangible first version
For an agreed demo brief, something you can click within 24 hours of kickoff, so you can learn before you commit.
Custom software & web apps
Custom software,only where it earns its place.
Sometimes off-the-shelf software is the right answer. When it isn’t, I design, build, host, and maintain web applications and internal tools that fit how your business actually works. You see something tangible quickly, then we build it properly.
Sound familiar?
You probably need this if…
- You run a core process in spreadsheets, email, and memory.
- You pay for several tools and still work around all of them.
- Your customers or staff need a workflow no product supports.
- An existing app works, but nobody wants to touch it.
What you get
Decisions, delivery, and someone who stays.
Honestly, you don’t need me if
- An existing product already does the job and your team can configure it.
- You need a large team to build to a fixed spec written elsewhere.
Production build
Scope, milestones, and acceptance criteria. Architecture, permissions, testing, and security handled properly.
Hosting and releases
Deployment, backups that have actually been restored, monitoring, and a way to undo a bad release.
Maintenance
Fixes, dependency updates, and a clear plan for the next improvement.
Work behind the words
Built, shipped, and still running.
Brand Builder
A franchise-opening platform I build, host, release, debug, maintain, and improve for an enterprise client. Private walkthrough on request.
Academy93A learning platform that turns a large body of knowledge into a product people can access and use.
MossyMindA calm daily workspace that brings tasks, priorities, focus sessions, habits, and journaling together.
Questions
Straight answers.
Should we build or buy?
Buy when a product fits. Connect tools when the gap is between them. Build only the part that makes your business different. The first conversation is about which of these applies.
How fast can we see something?
For an agreed demo brief, within 24 hours of kickoff. A live business system has separate requirements and a delivery plan that we agree together.
What does it cost?
Ongoing partnerships typically run $10K–$20K per month. A focused first engagement is scoped and priced separately, before any work begins. The first call is free.
Who owns the code and accounts?
You do. Accounts, code, and documentation are set up so your business controls them. The handover covers where things run, who has access, and how to stop or change them.
Read before we talk
The thinking behind the work.
Research reportThe software you shouldn’t build
A practical decision guide for buying software, joining up existing tools, and building only what earns its place.
Research reportThe business of making it workThe distance between an impressive demo and a system your business can depend on.
Research reportThe interest on unfinished workWhat neglected systems ask of you later—and how to decide which repairs deserve attention now.
Also available
One partner across the stack.
Most projects touch more than one of these. You get one accountable person for all of them.
Let’s find the first useful move
Tell me what’s getting stuck.
Book a call with IanThe first call is free. We’ll decide what makes sense from there.