AI & business value
The business of making it work
The distance between an impressive demo and a system your business can depend on.
Read the reportRESEARCH & FIELD NOTESTHE COLLECTION / 01—07
Better questions.
Better technology.
For the decisions behind the software. The work behind the demo. And the business behind it all.
Explore seven visual reports with linked evidence, practical examples, and something useful to take back to your team.
Find your next useful readSEVEN QUESTIONS WORTH ASKINGChoose a report. Follow the evidence.
Technology decisions
The software you shouldn’t build
A practical decision guide for buying software, joining up existing tools, and building only what earns its place.
Read the reportOperations & automation
The invisible workday
Find the copying, chasing, and broken handoffs hiding inside a busy working day.
Read the reportWebsites & conversion
A website has a job
A closer look at clarity, performance, and the path from a visitor’s question to a useful next step.
Read the reportReliability & maintenance
The interest on unfinished work
What neglected systems ask of you later—and how to decide which repairs deserve attention now.
Read the reportAI & control
Useful AI. Clear boundaries.
Design the permissions, review points, and recovery paths that make AI useful in a real business.
Read the reportCustomer experience
The customer between the tools
Build a service experience that keeps its context across requests, updates, documents, and people.
Read the reportFROM READING TO DOING
Bring the part
that’s getting stuck.
I help business owners turn technical uncertainty into a useful next step—and take responsibility for getting the work done.
Find your first opportunity ↗Talk it through with Ian ↗