For owners who are done babysitting software
You paid for technical help. Why is it still your problem?
I figure out what is worth building, make it work, and keep it working—so you can grow the business instead of managing developers, broken software, and expensive technical guesses.
You run the business. I’ll own the technical shit.
Five-figure monthly partnership · Direct access to Ian · No junior handoff
Ian Dikhtiar
Creative developer, product builder, and business-minded technical partner.
The problem I keep getting hired to solve
You are not starting from zero. You are stuck at 70%.
You already know technology could make the business better. You may even have something half-built. The problem is that every path keeps turning you into the project manager, debugger, and person responsible for dragging it across the finish line.
The tools created activity. They did not create enough movement.
You hired people.
You paid real money, waited through the delays, and still had to translate the business, chase updates, catch obvious problems, and decide what should happen next.
You asked ChatGPT to help.
For a minute, it felt like the answer. Then the prototype reached 70% and you spent the rest of your time re-explaining the problem, debugging confident nonsense, and trying to recreate the results people post online.
You tried to finish it yourself.
It kind of works—until the data is wrong, an integration breaks, deployment gets weird, or a real customer touches it. You learned a lot. The business did not move.
Days passed. Nothing important moved.
This is where I come in. Bring me the half-working prototype, the endless AI chat, the vendor build nobody trusts, or the idea that keeps getting stuck in your head.
I find the useful part, cut what is wasting your time, and take ownership of moving the right thing into the real world.
Bring me what is stuckThe opportunity on the other side
Your industry’s old technology may be the opening.
A lot of profitable, “boring” businesses still run on spreadsheets, email chains, manual handoffs, and software nobody likes. That is not only technical debt. It is room to create an advantage.
I bring an outside perspective shaped by software, AI, products, e-commerce, offers, and the experience of operating real systems after launch.
Manual work everyone accepts
A system that makes your team faster and your service more consistent.
The same offer as every competitor
A product, workflow, or customer experience nobody else in the market provides.
Generic experiments with AI
AI shaped around your data, business rules, customers, and the judgment needed to trust the result.
I am not here to sprinkle AI on the business because it sounds modern. I help you spot the idea your competitors are too slow, too conservative, or too technically limited to offer—and then I help make it real.
Show me the workflow that should be betterSelected work
Here’s what I’ve built.
01 · AI product · offers and marketing
Bundly
A business-focused AI workspace for researching audiences, shaping offers, and turning ideas into useful sales material.
02 · Enterprise platform · long-term ownership
Brand Builder
A franchise-opening platform I build, host, release, debug, maintain, and improve for an enterprise client.
Experience
My background in QA, products, e-commerce, and AI.
Open a chapter to see what I learned and how it affects the work I do today.
2010
QA became the foundation
Click to read ↓
Years of test engineering taught me to find what breaks, ask the question nobody asked, and care about what happens after launch.
Then
I learned how products make money
Click to read ↓
E-commerce, physical and digital products, advertising, funnels, Notion systems, and the unglamorous work of finding an audience.
2020
I started building with AI
Click to read ↓
Before the current rush, I was already building AI products such as CopyAim, Bundly, and Academy93—and learning where AI helps and where it lies.
Now
I own the whole technical result
Click to read ↓
Product decisions, code, QA, hosting, releases, maintenance, debugging, and the business judgment that keeps the work useful.
How we divide the work
You lead the business. I own the technical work.
You keep your attention on customers, people, and growth. I turn your direction into the right systems, ship them, and keep them working.
Your side
You
- 01
Set the outcome
Tell me what needs to change for the customer, the team, or the bottom line.
- 02
Bring the context
Share what you know about the business, the market, and the people we serve.
- 03
Make the calls
Choose the direction when the business has a real decision to make.
My side
Ian
- 01
Find the 80/20 move
Question the idea, cut the waste, and decide what is actually worth building.
- 02
Build and run it
Handle the software, AI, automations, integrations, hosting, releases, and bugs.
- 03
Stay accountable
Keep improving the useful thing after launch instead of disappearing at handoff.
My thinking is part of the work
I will not blindly build whatever lands in the brief.
You are paying for judgment too. These are the principles I use myself when deciding what deserves time, money, and attention.
Read how I think80/20 is king.
Make the offer better, not cheaper.
AI is the engine. A human still drives.
What shaped my thinking
Four books I keep coming back to.
They influence how I think about offers, timing, money, and focus—and those ideas show up in the work.
01 · Alex Hormozi
$100M Offers
Make the value stronger before making the price smaller.
02 · Jeff Walker
Launch
Use timing and anticipation to create momentum.
03 · Mike Michalowicz
Profit First
Make profit a daily operating rule.
04 · Perry Marshall · foreword by Richard Koch
80/20 Sales and Marketing
Find the few moves that change the whole game.
The right working relationship
We work well together when directness saves us time.
I am opinionated. You should want that before you hire me.
You are a good fit if…
- You run a profitable business with a real opportunity.
- You want a technical thought partner, not a ticket taker.
- You can make decisions and handle an honest “no.”
- You care more about value than finding the cheapest quote.
Probably not if…
- You need instant access at every hour.
- You only want silent execution of a fixed feature list.
- You are shopping primarily on price.
- You would rather avoid a hard decision than make a better one.
Questions you probably have
Are you a freelancer, consultant, or CTO?+
Whatever title makes the relationship easiest to understand. In practice, I help decide what is worth doing, then I build it and keep ownership after launch.
What does it cost?+
This is a five-figure monthly partnership. Most engagements fall between $10,000 and $20,000 per month, depending on the pace and responsibility involved.
Will you work with my team?+
Yes. I can work directly with you and collaborate with your employees, vendors, and specialists. The difference is that you are not handed to a junior account manager.
What happens when something breaks?+
You send it to me. A simple fix may ship in minutes; a hard problem may take longer. Either way, you do not have to carry it around in your head.
Start fit check
Tell us what’s stuck.
Use the XT3 Fit Check chat to share the real problem and confirm whether a conversation makes sense.
Most partnerships fall between $10K and $20K per month.
XT3 Fit Check
Start with the chat.
Share what is stuck and answer a few fit questions. If the six qualification gates pass and you want to proceed, the assistant will provide the verified booking link.
Start the XT3 Fit Check